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Exclusive Brands

Our exclusive brands across fashion and beauty categories offer a strong value proposition of pricing, quality and style. In addition, our new brands seek to meet specific customer needs and elevate the overall range.

 

In Fashion, our exclusive labels are divided across four categories of Menswear, Women’s Ethnic wear, Women’s Western wear and Kids wear. During the year, we witnessed the best growth in Kids wear and Women’s western wear.

Kashish: Kashish is an Indian occasion wear brand with both a traditional and a modern touch, making it perfect for every celebration. Identifying the need for diversification, Kashish caters to customers who like to stick to tradition as well as those who are young and inclined towards modern aesthetics.

STOP: Stop is a store brand that caters to the everyday clothing and lifestyle needs of consumers at affordable prices. Stop offers great styles across Western and Indian formals, Men’s casuals and kids’ wear for both men and women.

LIFE: Life presents an impressive range of denim and Western-inspired fashion, catering to the current trends for young adults and kids. It offers amazing denim and casual styles for men, women and kids.

Fratini: A fashion brand inspired by international styles and trends, Fratini’s wide range of clothing offers casuals to formals. It is a confident and stylish brand that offers a well curated contemporary collection of work, evening, party and desk-to dinner.

Fratini collection has smart formals, and cool casuals in beautiful colours and silhouettes.

Bandeya: Bandeya is our traditional ethnic menswear, suited and tailored for special occasions and cultural celebrations throughout the year, adding glamour to joyous moments. It is a brand that knows how to celebrate as India does in new and exciting ways.

Karrot: Karrot caters to the infant wear category, covering the age group of 0-24 months. The brand understands the concerns of parents and assures them of quality products that are safe and comfortable for their children.

Haute Curry: Haute Curry is a fusion of Indian and global design influences, that reflects the lifestyle of the contemporary consumer. Its combinations of silhouettes, fabrics and colours are inspired by cultural nuances to create contemporary fashion and lifestyle products.

Insense: Insense is our innerwear and loungewear brand that raises the bar in its category with comfortable products at affordable prices. Insense is designed for women who prioritise comfort above everything else while still seeking playful designs that reflect their youthful outlook.

Altlife: Altlife is training and athleisurewear which is a combination of esthetic, style, comfort, and functionality. Altlife targets health-conscious customers pursuing fitness and wellness activities such as a workout, sports and yoga.

U R You: An exclusive fashion brand that offers trendy clothes to plus-sized men and women. ‘U R You’ is a modern fashion brand that aims to become the go-to brand for plus-size customers offering sizes from 2 XL to 7 XL. It offers a range of great quality, trendy and stylish ethnic, casual and formal fashion.

Arcelia: Arcelia offers access to the latest beauty experiences and products that meet international standards and are perfectly suited to every woman’s needs and preferences, offering a truly premium experience.